John Goodinson

John Goodinson, Graphic
designer, artist, typographer
and illustrator is also part
of a creative network
including affiliates with
Silver Goat Media and
Phenomenists internet





My Career and employment history.

John Goodinson. Graphic designer, illustrator, agency art director and company director. I initially worked as a print designer, 
then Art director before forming a design partnership based in Soho, London, providing the UK film industry with 
Film title sequences. Also producing graphics and animation for commercials (ie: Ridley Scott: Barclays Bank) 
communication programmes and various business to business shorts / training films.

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Between 1982 - 2000 I worked directly with the leading optical ‘houses’ in London, including: Geoff Axtell Associates,
 Peter Govey Film Opticals,  Aerial Image, National Screen, Peerless Camera Company, Cine Image Film Opticals
 and many Independent production companies. Between 2000 and 2009 I worked extensively as a freelance designer 
for the General Medical Council designing print publications, exhibition display graphics, registration documentation
 and an annual report.

In 2009 I set up my own (Joomla CMS) on-line business with a payment gateway selling my own digital products 
(the business was closed in July 31st 2015. The digital assets acquired by Maxon Computers.

My strength is in initial concepts developed with the client. Then a careful progression of refinement, finally
 developing into the finished project. The 'design process' includes working with the client's agency, digital or offset Litho printers, web developers, copywriters, photographers and account directors to achieve 
the aims of the brief.

Employment History:

1976 - 1980
In house graphic designer. 
ELE Ltd. Hemel Hempstead, Herts. Designing technical manuals, Exhibition graphics and company
 sales publications.

1980 - 1982. Art director, Sackville design, London. 
Responsible for the BLUE SKY Holidays account. Brochure design for summer / winter sun publications.
 Press advertising in liaison with Saatchi & Saatchi. Location cover shoots in Spain and location photography 
in Athens. Promoted to company director in the second year.

1982-1987. Design partnership ‘Hieroglyphics’ London. 
Working in film post production. Business sold in 1986 and expanded. I left the company in 1987.
 Partner and company director.

1987 - 1996. Freelance graphic designer, freelance art director. 
Film industry title sequences. Sales promotion and advertising print productions. Corporate identity for 
Knoydart peninsula sporting estate. Company identity design for the British Film Commission working 
with Sir Sidney Samuelson.

Between 1992 - 1995 I experienced periods of unemployment. I used this time to train and acquire
 new skills in desktop publishing.

1996 - 2000. Senior graphic designer at Cine image film Opticals.
 Designing title sequences. Setting up digital efx suite with Apple Macintosh workstations. Developed Interactive
 CD ROM multimedia.

2000 - 2009. Freelance graphic designer.
 Working predominantly for the General Medical Council.

2009 - 2015. Online web business. Documentary film producer/writer/director. Web designer.
 Created 'Texturemaat' an on-line business selling digital products for 3D artists. Set up online workshop 
for the promotion of classical Greek architecture. Wrote and directed 8 minute short ‘NIKE IS NOW’ online

 Created 3D architectural models for publication in the USA. In 2012 I worked on the ‘In-the-rings-with-Ali’
 exhibition at the time of the London Olympics, Including website design, promotional print media,
 posters and marketing campaigns.